A linguistic alchemist and editorial / copy chameleon.
Holistic SEO-optimized content, from competitive research and strategy to writing, top-line editing, copyediting, proofreading, CMS publishing, and ongoing SEO optimization — bringing brand stories to life, either as an individual contributor or cross-functional collaborator.
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My Services
You name it, I can write, edit, or wordsmith it — highly regulated environments included. The following are just some of the ways I can help your brand thrive.
- Increase your reach and appeal via SEO-informed content strategies, key touch points, poignant messaging, and optimal tones of voice.
- Translate complex technical information into understandable terms for audiences on all levels (B2C & B2B).
- Maximize the quality of your content by jumping into the weeds to edit and optimize, while elevating the skills of other writers and editors.
- Synergize the creativity of content with medical, legal, and regulatory (MLR) compliance requirements, without sacrificing quality.
- Build, mentor, and lead rockstar teams that amplify opportunities, the overall impact of content, and ultimate brand value.
Leadership ∙ Omnichannel Storytelling ∙ Editorial & Copy Management
Content Strategies ∙ Writing ∙ Top-Line & Copy Editing ∙ Wordsmithing
Style Guides ∙ SEO-Driven Content ∙ Educational & Lifestyle Content
Medical & Pharma Content ∙ Health & Wellness Content ∙ AP ∙ AMA
Research ∙ MLR Compliance ∙ Fact-Checking ∙ Annotations ∙ Citations
Project Management ∙ Training & Mentoring ∙Team Building
Talent Identification & Management ∙ Cross-Functional Collaboration
About Me
Passionate about finding and extolling the core value in everything, I have over 15 years of experience writing, editing, and/or leading the development of myriad bespoke, high-impact content projects tailored for diverse large and niche audiences. My eclectic range of experience spans from business, healthcare, and pharma to skincare, beauty, and medical aesthetics, as well as fine art, film, and music. Mix all that in with a background in psychology and sociology, and you just got an expert at determining the most effective way to engage your target audience(s) — on both a professional and personal level.
Continually testing new waters, identifying opportunities, and pushing the boundaries of possibilities, my motto is to ensure expectations in any environment are not only met, they are surpassed.
“The difference between the almost-right word and the right word . . . 'tis the difference between the lightening bug and the lightning."
Mark Twain